Waiting until the product was available in the retail channel BEFORE adding additional 200 reps to the original 200 reps BEFORE using TV. Its how to do it uy the book and how Apple and ATT do it. Youre buying a lot for $7
Arena usually holds back news knowing how casino cheats play an ER
Shorts buy and anyone selling short tonight may want to look at what happened to the traders who sold short after the last ER when shares traded in the $4s
Man youre really reaching, Hes got a quarter billion in the bank, no debt, 22,000 docs and 400 reps. That's not his job its Eisais job and you may want to cover before they start because every cheerleader in Texas will be sucking up to a doc for a script
Wrong,,, miss is already baked in. Earning surprise or News will bury shorts for good.
I really don't think the numbers we are getting here expecially from SO are reliable. Its a big world out there and US scripts are not the only thing to count, You have no way of knowing if countries like Kuwait, Saudi Arabia, Philipines are not just using sovereign authority to supply themselves and it all comes out of the Arena plant. No FDA no FTC. They want, they buy. That's why I count dollars while rookies are counting on assvorn