The capital letters suggest anger and a psycological need to overcompensate for a lie. Most educated readers see these words and believe the opposite of what you write. So thanks for the complement, I didn't expect you to own hospitals (or a house), and your first short - seems unlikely.
For your benefit, Kold is targeted to the US market right now. Hopefully the rest of the world later. I seem to recall a lot of emphatic pronouncements from you about how they needed those consumer unfriendly CO2 canisters. Wasn't that the big hurdle? Your response on the price of Kold not coming down over time is weak. It obviously will come down and you have no idea how far. It's OK, I won't tell anyone.
You made some good points in your article this morning. Some bad as well. People don't want to buy a machine to carbonate beverages. Your milk example is perfect. No one cares Sodastream can carbinate milk. They want a Coke or 7up. Or a Starbucks. Get it?
Also, didn't you think they couldn't technically make the Kold work? Now you say you know that they can't lower the price point by more than 10%. Your reaching too much here. Most consumer electronics come down in price substantially with volume.
You should pick an entry point for this stock before you miss it again.