Ever seen what they pedal out to their own people? It is garbage. Bidu pretty much charges companies a ton of money to make sure their "keywords" appear first whenever typed in no matter how helpful or prevelant the key word is to the Chinese search engine user. CCTV in China exposed their shady bidding war practices in 2008 and back again in 2011.
Bidu will pretty much sell ad space to any company will to pay top dollar....even if that company sells products that are harmful or are of poor quality to the Chinese consumer. It is not an efficient and fair search engine system like that of Google or Yahoo!. They have shady "bidding war" practices and cut corners to swindle advertisers out of more money. The net result is the consumer gets a bad search engine product and decides to switch to a competing search engine. The Chinese gov't. is the only thing keeping Bidu users from completely jumping ship to use Google or Yahoo! search engines.
In fact, China itself has a very shady capitalist system in which there are no laws or strong internal controls to keep any of the Chinese companies from taking "short cuts" or "cooking their books". This is why Chinese home grown companies spend very little money on R&D.....they basically know if they have some new innovative technology or methodology out, it will just be copy-catted by another competitor who won't suffer any copyright infringements as a result. Thus the Chinese businesses have very little incentive to create new brands or keep product quality high. They are more concerned with getting short-term profits now and dealing with the consequences of losing business later. Bidu is no different and is sacrificing quality internet search engine service today for quicker profits.