And John will be supplying gift wrap paper, ribbons, and wages for all that marketing? Funny how he thinks people who do taxes must be good at gift wrapping and it's just what they've been wanting to do to gain client trust!!!! Insurance agents to call and pester people, GREAT marketing idea!!! Forget competition, pick one agent and hope he's good?
25 years with Block, 12 years with Liberty, both offering the same service of tax prep and are in competition with each other. Offices come and offices go. Mostly location and prices have a lot to do with success or failure. Both need high quality tax preparers and training, training, training is the key. Opening a franchise with 1st year preparers was OK when we had the RAL crowds, but with RAL gone, what is Liberty doing to advertise offices that can do partnerships, corps, estates and complex returns? AND, why isn't every Liberty franchise offering that service? That's where Liberty needs to go now that software is cheap and easy to use at home. This old saying that "anyone can do taxes" is a big lie, and I spend a lot of off season time doing amendments and explaining IRS letters. I would seriously like to see Liberty demand franchises hire MORE experienced pros. They don't have Block's volume that has 6-20 workers in an office at the same time blending both pro and newbie. Older Liberty's can do this, but new franchises don't, and one failing franchise is a reputation killer to the rest. Competition should mean MORE and better service than the other guy.
Not only did Block stop paying preparers for returns paid for after April 15th, but they pay min. wage to the off season help who did finish them. Talk about a company win-win, this is it. When I think of how many years I worked in the off season, my mindset was on the learning experience and gaining new clients, and getting in my 1,000 hours a year to keep my 401K active. Only once did off season min. wage pay bother me. It was when I lost my paycheck stub and thought: "what if a $400-500 client finds it?" Would they still have confident in me, when I was worth so little to the company?