I took the loss on a majority but still have a position. Im really disappointed that Soda has done so poorly. I lay the blame entirely on management. There is no way this segment works without advertising. Birnbaum abandoned marketing. They sank all their $ into a factory when they could have outsourced production and pumped cash into getting the message out to consumers.
But this game isn't over yet. Pepsi is still a potential partner who can help market and position the segment.
I sank most of my $ into Apple over the past few years. It's time to start trimming as I've been through enough ups and downs to know that you have to take profits at some point. Good luck Atty.
I don't think Pepsi cares about investor's concerns regarding Sodastream. I would say Pepsi is more concerned with how they manage the competitive threat of Coke and GMCR. "There is not huge consumer demand for a home sparkling water maker".........yet. Sodastream's biggest flaw in the U.S. is poor, absent marketing. Home carbonation hasn't been marketed. The demand needs to be created. Having more competition in the segment will draw much needed attention to Soda.
Sodastream is a dog with fleas. But you can clean up a dog.