I've got 7 open contracts to buy BTU at 17.50 (i.e. I wrote puts). Even though it hit 17.15 today, I wasn't assigned the stock. I feel OK either way. If it continues down, I own BTU on a big (and likely temporary) dip. If it goes back up, I keep my several hundred dollars preimium free and clear. Selling puts seems the safest way of playing stocks to me these days. You either get paid to own stocks you want anyway at a relatively cheap price, or you simply get paid.