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Jones Soda Co. (JSDA) Message Board

eamthe3rd 1 post  |  Last Activity: May 21, 2014 12:09 AM Member since: Mar 23, 2009
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  • "Blockbuster

    “Failing to recognize what’s relevant to your customer is a recipe for disaster”.

    Ironically, what initially made Blockbuster the champion of the movie rental industry was its innovative use of technology. Blockbuster’s up-to-the-minute inventory system help the company optimize its offerings and it wasn't long before it was putting mom and pop movie rental stores out of business. But then Netflix made its début.
    The movie by mail service, and later movie online service, gave customers the convenience they wanted at a price that blew Blockbuster away. Instead of acknowledging the changing way consumers wanted their entertainment, Blockbuster remained attached to their weakening business model. Six years after Netflix launched, Blockbuster finally decided to test-drive the popular movie by mail model, but it was too late. Stores closed at a rapid rate, and ultimately Blockbuster was bought out of bankruptcy court by satellite television provider, DISH.
    Over the last few years, DISH has used the well recognized brand name to develop Blockbuster @Home. The service offers subscribers more than 15 movie channels and access to thousands of movie titles. Best yet, they’re streamed right to the user’s TV, tablet or smartphone. Ignoring the digital revolution brought down Blockbuster, but today DISH is harnessing that same technology to rebuild it.
    Today consumer is notoriously savvy. They want value, but they also want what’s relevant. Learn what’s specifically valuable and relevant to your customer- and then give it to them."

    Sentiment: Hold

0.400.00(+0.50%)Jul 11 3:56 PMEDT

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