so that little 2% rebate comes to about what, $40? And you can't figure out how to save the rest of the $15 on 2K of purchases? Figure that you get another 5% on margin savings at the minimum for another $100 to pay for your $55 membership fee. You now have lost by having Costco paying you back the whole $55. And the tire warranty thing you are talking about, I have never, ever had a problem with that. There is no grey area, its either still good or it is not. And the dog story does not add up either. How many dogs really got sick on Kirkland brand dog food? Trouble is, guys like you feed the dog the remnants of your #$%$ burger and fries - thats why your dog got sick. LOL, Dog food!!!!! Do yourself a favor, go take that 55 back in and shop at Costco again. There are no lower prices, day in and day out.
This has been a loser stock. Its a cheap loser stock. The CEO put in $500K of her own money. How often do you see this? Maybe things are starting to turn, maybe not. But for 50 cents a share there is more upside than a downside that caps out at 50 cents. Its all about getting new customers and I would say that 7/11 is a good start.