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Sony Corporation Message Board

eyeod1 1 post  |  Last Activity: Jul 11, 2014 1:03 PM Member since: May 17, 2001
  • Dear All,
    In the fall of November 2012 i was the owner of green mountain when their share price was around $20. The stock was 40 percent shorted and since the k cup patent was going to expire, everyone had a sell on their boards.
    Well, we all know when happened to green mountain since then but i do see some parallels to sodastream's current downfall. First of all, the stock is heavily shorted at 29 percent and since shares trade somewhat lightly in the summer, the shorties are enjoying their run. Also, with all the bad media surrounding this stock, you have to assume several things: 1. that the green mountain coke machine will be an absolute success and overrun this company even though they are probably a year away from launching a machine. 2.that sodastream is just a passing fad with no real dedicated "base". Even though they have been around for years, sales of syrups and carbonation refills will be stagnant.
    Shareholders were relying on merging rumors for about a year and have not materialized. Therefore, the stock has become a "has been" in the view of investors because a merger may never happen and may leave the company without the dollars to compete with coke.
    Although sodastream will never become a green mountain story, this company is still the same company it was 6 months ago. The excess inventory during xmas led to dismal sales and shocked the shareholders. I expect this quarter will meet expectations(which current media says no) due to the summer month stockups and the big walmart displays. This may bring the stock back to a more reasonable valuation. Time will tell.

    Sentiment: Hold

SNE
19.87+0.05(+0.25%)Sep 15 4:04 PMEDT

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