You bought it because you thought it would go up. You were wrong. We all make the same mistake. I'm waiting for it to go back to mid fifties before buying back in.
Sorry to be the spoiler here, but a friend of mine who owns a major gun store - retail, wholesale, Class III and all. He tells me that sales are down, his big sales occurred in the first quarter 2013, sales have declined since, and everything, except S&W, is setting on the shelves. I've sold all my RGR, and won't get back in until it gets to the low to mid fifties.
I dumped all mine in the low to mid-seventies. Sold too soon, but did make a tidy profit. Yes, I'm waiting for that $40 target to get back in. LOL. I'll settle for the mid fifties, which I do think is feasible.
I don't care if it goes back to $50. My cost basis is so low, it would cost me more in taxes to take any additional gains before the first of the year. People should have been buying RGR when it was being thrown away. If it gets that low again, I'll load up the truck again.
I sold some darn near the top at the very end of the day. After suffering at the hands of the shorts last year, I am totally devoid of compassion for them. Squeeze 'em tight. Listen to 'em cry. Boo Hoo! Show no mercy.
Don't know about SWHC, but as to RGR, this appears to be a classic short squeeze. Just sold some, and believe me, I was without mercy.