What a mess...once again just needed to follow the clues:
1. CFO enacted not one but two different 10b5-1 plans to dump shares throughout 2015.
2. They refused to buyback shares or buy any for themselves
3. short interest never really backed off as the story unfolded, never a good sign
I also don't see how they can continue with the dividend, they are struggling to break even, this revenue ramp was a complete hustle