"In 2010, the SEC adopted an “alternative uptick rule” that restricts short selling when a stock has dropped at least 10% in one day." Investopedia. This means that either shorts need to take this back up to under -10% today, or they will not be able to short tomorrow. This is pretty incredible today. Lots of weak hands. Given that they've made a ton of $$ already, I'd guess that shorts would be happy to sit out tomorrow, but just my opinion - could go either way. Knew we'd be down today but didn't think it would be this bad. Kicking myself for not getting out on Friday when I heard about Citron. Kills me the way CNBC aids and abet this short attacks.
I should clarify that in the categories I worked in we used Nielsen and IRI (warehouse withdrawals). IRI was a joke, and Nielsen we only looked at for share of market and unit and dollar trends on a % basis. I worked at several companies and then consulted for quite a few companies and I (and competitors) did it this way, and it has been this way for decades. Let me repeat, we never looked at absolute units/dollars - it never matched our wholesale volume - just share and % change.
I would guess they do it on a percentage basis based on other similar drugs, or even CVS share of total prescriptions vs other retailers. They just apply the same factor to Afrezza as they do to other RAAs. This was done on the categories I worked with years ago. Every competitor is at the same disadvantage not having CVS, WalMart et al in the mix. That's also why it's better to look at share of market rather than absolute # of scripts.
Very tough to say. Doctors were allegedly clamoring for more, so I have to believe a portion of them were handed out to endos. The remainder may have been held in abeyance for distribution to PCPs which I understand is now underway.
..it makes me wonder if some of the big guns have access to tomorrow's script data.
It's about advertising $$ from BP - they don't want to #$%$ them of. I've seen a lot of Victoza and other insulin ads on CNBC (or is it MSNBC?) on their evening shows. Probably the same with other networks.
I have no comment on your volume predictions, but I do agree with your comments about DTC. I don't believe people should put too much weight on print advertising to drive sales. It will be helpful for building brand awareness and providing consumers with needed information, but its reach will be limited. Tv will be where the greatest impact will be felt in terms of volume.
They're so obvious and no one in power cares. SEC probably blaming us for not being in mutual funds.