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Local Corporation Message Board

fankenguru 1478 posts  |  Last Activity: 10 minutes ago Member since: Nov 26, 2013
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  • fankenguru fankenguru 10 minutes ago Flag

    Increase store traffic

    With our new nStore™ where-to-buy solution, direct buyers to authorized dealers that have the products they’re looking for in stock.

  • fankenguru fankenguru 20 minutes ago Flag

    SMBs Go Hyperlocal to Find New Customers

    Advertising targeting local content drives new business

    Many national advertisers are boosting their local online efforts, while small and medium-sized businesses remain major contributors to local spending. For them, the ability to drive new customers in the door is the top goal.

    Research from hyperlocal publisher Street Fight found that nearly half of US SMBs consider finding new customers the most important factor in their decision to run a local marketing campaign. Fewer than a quarter were most concerned with their ability to target just the right people, and only 16% said they enacted local campaigns to bring back repeat customers.

    A majority of respondents in “The Local Merchant: Inside the Minds and Motivations of the Business Owners Driving a $43 Billion Advertising Market” report indicated that hyperlocal publishing sites were the most effective platform for achieving their local advertising goals, while nearly a third cited daily deals as the best way to reach their objectives, suggesting that daily deals are not primarily aimed at repeat customers but new business.

    Location-based services, meanwhile, were chosen by just over a quarter of respondents as the most effective hyperlocal platform.

    Researchers are split in their projections of the total growth in ad dollars that will go to local online spending in the coming years, largely due to differing methodologies. But most agree that growth will be steady through 2014, as advertisers of all stripes rely on local to target the right customers at the right time.

    Source: eMarketer

  • "First, we continue to see moderate growth from our core business, fueled by top line revenue expansion, driven by two factors: incremental revenue from new ad solutions launched across our extended ad network and better monetization of our traffic on our owned and operated properties."

    Source: Read the complete transcript of the conference call direct on Seeking Alpga Less

    Revenues of the core-business grew 22% from Q1/2013 to Q1/2014

    Three Months Ended March 31, Percent 2014 (*) 2013 (*) change

    Owned and operated $ 11,418 43.6 % $ 13,180 61.4 % (13.4 )%

    Network 14,762 56.4 % 8,283 38.6 % 78.2 %

    Total revenue $ 26,180 100.0 % $ 21,463 100.0 % 22.0 % Less

    Local Corp investing Adjusted EBITDA for Growth

    Agressive Growth: Krillion

    Accelerated Growth: Mobile

    Moderate Growth: Core

    Source:
    03/11/14 8-K: Report of unscheduled material events or corporate event

  • FY-09: 3.041 million

    FY-10: 13.775 million

    FY-11: 3.247 million

    FY-12:0.777 million

    FY-2013: 4.533 million

    FY-2014 (guidance): 4.000 million

  • Reply to

    Publishers - Make more of what you have

    by fankenguru Jul 11, 2014 2:54 AM
    fankenguru fankenguru 39 minutes ago Flag

    Pay-per-call appears to be a natural way to monetize the rapidly increasing number of local searches being made through mobile devices and could represent a high-value target market for Local Corp based on Borrell’s research. Though performance remains to be seen, a company like Local Corp. with the intellectual property and business expertise serving local ad markets could be a force in this sector going forward.

  • Guidance of Yelp of revenues of 365 million for 2014 are by the market-cap of 5.05 billion today 13.84-times-revenues - the 33-fold valuation of every $ revenues of the idiotic low 0.42-times-revenues of Local Corp. Such a divergence will never lasting. Guidance of 107 million revenues and more of Local Corp are by a market-cap of only 45.16 million today only 0.42-times-revenues.

    Local Corp has with about 29 million Monthly US-Unique Visitors more than Yelp with about 27 million Monthly US-Unique Visitors. Together with between 7 and 8 million Monthly US-Unique Visitors from the network has Local Corp about 29 million Monthly US-Unique Visitors against about 27 million Monthly US-Unique Visitors of Yelp.

  • fankenguru fankenguru 49 minutes ago Flag

    Strong Growth - Solide Financials - First Class in Mobile

    The Growth of Local Corp

    • Q1 revenue of $26.2M up 22 percent from prior year period

    • Q1 Network revenue up 78 percent from the prior year period

    • Q1 O&O revenue up 7 percent from Q4 2013

    • RKV of $189 up 6% from Q4 2013

    Financials of Local Corp: We now expect performance to be at the high end of the guidance range

    • Ended Q1 with $3.7M in total cash

    • Reached Q1 revenue of $26.2M and Adjusted EBITDA of $712,000

    • 2014 guidance: Revenue between $103M and $107M, and Adjusted EBITDA between $3M and $4M

    • We now expect performance to be at the high end of the guidance range

    Local Cop in Mobile

    • Launched nFuseTM and nStoreTM

    • Launched Mobile Display Ad Network

    209% CAGR Mobile Traffic (UVs) over the past five years by Local Corp

    2009: 1 millon Unique Visiotrs

    2010: 3 million

    2011: 21 million

    2012: 82 million

    2013: 129 million

    Search offers consistent, upward growth

    Online Search
    2014: 22.6 billion
    2017: 30.0 billion

    Mobile and local are the fastest growing segment

    Mobile Search
    2014: 9.0 billion
    2017: 21.7 billion
    Mobile traffic represents today 32% of Local Corp's total overall traffic

    Local Search
    2014: 2.5 billion
    2017: 6.4 billion

    Source: eMarketer, 2014

    "We entered 2014 focused on three growth avenues to build long term shareholder value: our core business, our Krillion technology, and our intellectual property. We are executing on our vision by demonstrating our ability to invest in our business while fostering growth and generating a positive adjusted EBITDA."

    Source: Read the complete text direct on Seeking Alpha

  • fankenguru fankenguru 3 hours ago Flag

    The posters behind the ID fanke"r"guru from the criminal crime behind The Street Sweeper falsificate numbers and other facts to manipulate the lot naked shortselling-lemmings.

  • Guidance of Yelp of revenues of 365 million for 2014 are by the market-cap of 5.05 billion today 13.84-times-revenues - the 33-fold valuation of every $ revenues of the idiotic low 0.42-times-revenues of Local Corp. Such a divergence will never lasting. Guidance of 107 million revenues and more of Local Corp are by a market-cap of only 45.16 million today only 0.42-times-revenues.

    Local Corp has with about 29 million Monthly US-Unique Visitors more than Yelp with about 27 million Monthly US-Unique Visitors. Together with between 7 and 8 million Monthly US-Unique Visitors from the network has Local Corp about 29 million Monthly US-Unique Visitors against about 27 million Monthly US-Unique Visitors of Yelp.

  • fankenguru fankenguru 3 hours ago Flag

    The IID fanke"r"guru is a manipulation- and falsification-ID of the criminal crime behind The Street Sweeper.

  • The Growth of Local Corp

    • Q1 revenue of $26.2M up 22 percent from prior year period

    • Q1 Network revenue up 78 percent from the prior year period

    • Q1 O&O revenue up 7 percent from Q4 2013

    • RKV of $189 up 6% from Q4 2013

    Financials of Local Corp: We now expect performance to be at the high end of the guidance range

    • Ended Q1 with $3.7M in total cash

    • Reached Q1 revenue of $26.2M and Adjusted EBITDA of $712,000

    • 2014 guidance: Revenue between $103M and $107M, and Adjusted EBITDA between $3M and $4M

    • We now expect performance to be at the high end of the guidance range

    Local Cop in Mobile

    • Launched nFuseTM and nStoreTM

    • Launched Mobile Display Ad Network

    209% CAGR Mobile Traffic (UVs) over the past five years by Local Corp

    2009: 1 millon Unique Visiotrs

    2010: 3 million

    2011: 21 million

    2012: 82 million

    2013: 129 million

    Search offers consistent, upward growth

    Online Search
    2014: 22.6 billion
    2017: 30.0 billion

    Mobile and local are the fastest growing segment

    Mobile Search
    2014: 9.0 billion
    2017: 21.7 billion
    Mobile traffic represents today 32% of Local Corp's total overall traffic

    Local Search
    2014: 2.5 billion
    2017: 6.4 billion

    Source: eMarketer, 2014

    "We entered 2014 focused on three growth avenues to build long term shareholder value: our core business, our Krillion technology, and our intellectual property. We are executing on our vision by demonstrating our ability to invest in our business while fostering growth and generating a positive adjusted EBITDA."

    Source: Read the complete text direct on Seeking Alpha

  • Reply to

    Go Panice First

    by fankenguru Jul 9, 2014 3:38 PM
    fankenguru fankenguru 5 hours ago Flag

    Wikipedia explains Naked Shortselling: "Naked short selling, or naked shorting, is the practice of short-selling a tradable asset of any kind without first borrowing the security or ensuring that the security can be borrowed, as is conventionally done in a short sale. When the seller does not obtain the shares within the required time frame, the result is known as a "failure to deliver". The transaction generally remains open until the shares are acquired by the seller, or the seller's broker settles the trade. In 2008, the SEC banned what it called "abusive naked short selling"in the United States, as well as some other jurisdictions, as a method of driving down share prices. Failing to deliver shares is legal under certain circumstances, and naked short selling is not per se illegal. In the United States, naked short selling is covered by various SEC regulations which prohibit the practice."

    Nobody knows anything about the number of naked shortselling - without, if he would exist and I believe so, BIG SHORT (must not be one person or hedge fund, it could be more, who are working together), because nobody reporting about not legal abusive naked shortselling. And controls don't exist, because SEC and Finra don't want to control their own rules.

    SEC banned what it called "abusive naked short selling"in the United States, but had near never did any control. That is one reason, because after my esatimates not legal abusive naked shortselling by Local Corp is about the 3-fold of the numbers of the published legal shortselling-numbers.

    Result: Complete shortselling - legal with share-lending and criminal abusive naked shortselling - is after my estimates between 5 and 10 million shares by Local Corp.

  • fankenguru fankenguru 5 hours ago Flag

    Mobile searchers are local.
    Some businesses assume that because they aren’t a huge corporation, there’s no chance their website could be noticed in the colossal deluge of mobile marketing. However, Relander related, “40% of mobile searches are local in nature,” and “A staggering 77% occur when the searcher is not on the go, but rather at home or at work.” So the length of your reach or size of your business doesn’t matter, people will find you if you have an online presence.

    Mobile conversions are quick.
    Conversions on mobile searches happen quickly—in fact, 81% occur within five hours of the initial search. “This means that you need to have the infrastructure and trained manpower in place to handle the post-search phase,” said Relander. “Searches lead to actions such as calls, facilitated by click-to-call functionality, or visits to the business premises for further inquiries.”
    One way to increase your click-to-call reach is by partnering with an affiliate through Pay Per Call Market. This service allows you to advertise through a business with complementary products, or through a blog with possibly interested followers. Your contact information is displayed in an easily accessible part of the site and your affiliate gets paid depending on how many qualified leads they generate for you. That’s the caveat: the leads must be qualified, rather than casual or curious visitors. That’s why the service works great for you and your affiliate.

    Source: Entrepreneur

  • Local Corporation Launches Mobile Pay-Per-Call Lead Generation Network

    Pay-Per-Call Ad Spending Projected to Reach $8.1 Billion by 2018

    IRVINE, Calif.--(BUSINESS WIRE)--Dec. 5, 2013-- Local Corporation, a leading online local media company, today announced that it has launched a mobile pay-per-call lead generation network.

    The new network connects online and on-the-go consumers searching for local businesses and services in specific categories with relevant advertisers who provide those services via pay-per-call ads. Based on the valuable pay-per-call ad model, the network provides advertisers with a new channel to generate quality consumer leads in local markets and convert them to customers via mobile.

    The network generates leads for top auto insurance, home security and home service providers. The company plans to expand the network to additional verticals, including education and consumer finance.

    A recent forecast commissioned by Local Corporation and conducted by Borrell Associates, estimates that online pay-per-call ad spending will grow from $1.7 billion in 2013 to $8.1 billion by 2018. The forecast also estimates that use of pay-per-call advertising among U.S. businesses that market online is projected to more than double by 2018.

    Local Corporation has been issued five patents related to pay-per-call advertising solutions, including U.S. patent number 8,359,049, which is directed to various aspects of mobile, pay-per-call directory assistance and advertising systems and/or methods.

  • Krillion, the enterprise-ready flexible platform, seamlessly integrates local shopping data across multiple distribution channels. The initiative is in its early stages and will enable the company to generate revenue from data licensing and performance ad units.

    -- Launch of nFuse(TM), a hyperlocal, data-driven mobile ad solution powered
    by Krillion. The company has conducted an nFuse beta test with a national
    retailer in two markets with positive initial results, prompting the
    retailer to extend the test by adding new cities.

    -- Launch of nStore(TM), which is powered by Krillion's where-to-buy
    StockCheck(TM) technology to enable manufacturers to drive shoppers to
    retailers through their branded websites, mobile sites and apps, social
    channels and rich media ads.

    -- Released Version 1.5 of the Havvit(TM) app for iOS(R) 7-enabled devices
    powered by Krillion to provide real-time inventory availability that
    informs shoppers if their desired product is in stock and available at
    nearby stores. Version 1.5 also includes Krillion's smart price
    comparison feature that alerts shoppers if their desired product is
    available at a lower price from another retailer nearby.

    Other Highlights:

    -- Launched Mobile Display Ad Network providing advertisers and publishers
    with additional reach and exposure for their brands through the
    distribution of relevant display ads across Local's Extended Ad Network
    of online sites and apps.

    -- Launched nList(TM), which utilizes the company's proprietary technology
    to enable publishers to build an engaging web page featuring both paid
    and organic content. The solution also provides reporting functionality,
    which is both critical for the company's publishers and its own internal
    quality assessments.

  • fankenguru fankenguru 7 hours ago Flag

    But both - legal with share-lending and criminal abusive naked shortselling - must be covered one day.

  • Local Corporation Launches Mobile Display Ad Network

    Targets Market Expected to Reach $16.3 Billion by 2016

    IRVINE, Calif.--(BUSINESS WIRE)--Apr. 9, 2014-- Local Corporation (NASDAQ:LOCM), a leading local advertising and technology company, today announced the launch of its new mobile display ad network for advertisers and publishers.

    The company’s new mobile display network provides advertisers with additional reach and exposure for their brands through the distribution of relevant display ads across Local’s extended network of mobile-enabled sites and apps.

    “According to eMarketer, US mobile display ad spending is expected to grow from $8.1 billion this year to $16.3 billion in 2016,” added Sawtell. “We are excited to utilize recent investments in our technology platform to further advance our mobile footprint in this growing market. We delivered impressive year-over-year network growth of over 140 percent in 2013, and the release of new mobile products for our advertising partners will continue to provide additional revenue opportunities for the company.”

    The mobile display network distributes targeted mobile display ads from top advertisers to consumers through leading mobile-optimized sites and apps, including the mobile-enabled version of Local Corp.’s flagship site.

  • Guidance of Yelp of revenues of 365 million for 2014 are by the market-cap of 5.05 billion today 13.84-times-revenues - the 33-fold valuation of every $ revenues of the idiotic low 0.42-times-revenues of Local Corp. Such a divergence will never lasting. Guidance of 107 million revenues and more of Local Corp are by a market-cap of only 45.16 million today only 0.42-times-revenues.

    Local Corp has with about 29 million Monthly US-Unique Visitors more than Yelp with about 27 million Monthly US-Unique Visitors. Together with between 7 and 8 million Monthly US-Unique Visitors from the network has Local Corp about 29 million Monthly US-Unique Visitors against about 27 million Monthly US-Unique Visitors of Yelp.

  • fankenguru fankenguru 16 hours ago Flag

    Go Panic First

    I believe, that everybody knows, that naekd shortsellers must cover between 5 and 10 million of the 23 million outstanding shares, but criminals inside of SEC and Finra ignore the criminal activities of the naked shortsellers and their criminal brokers since years.

    From my site a lot of thanks to the criminals, because I never had could buy 104,500 shares without the help of this naked shortsellers, And a lot of thanks to the criminals inside of the SEC and Finra, too, who had never take any control of criminal naked shortselling over years.

    My advice for the lot of from criminals behind The Street Sweeper manipulated small naked shortsellers: GO PANIC FIRST!

  • fankenguru fankenguru 16 hours ago Flag

    About Reverse Pump-and-Dumper Melissa Davis from the criminal crime behind The Street Sweeper

    Written By: James West
    |
    September 18, 2013

    |Melissa Davis, the “investigative journalist” who worked for TheStreet has since left and started a special brand of muckraking “journalism” that is best characterized as profitable character assassination. The M.O. is simple enough: Find a company that has built a substantial market cap in a short period of time and publish unsubstantiated allegations about the company, its product, and its management team on a (possibly duplicitous) financial web portal with millions of visitors after building a short position in the stock. And VOILA! Instant profit.

    Then, when the herd of readers who are already jittery over the fact that their investment has increased by 1,700% decide to stampede for the exists, buy back the shares on the cheap and pocket the difference.

    Its nothing but a reverse pump and dump, and it should be illegal. Everybody understands the power of the written word. If one person writes something negative, its an opinion. But if two or three agree with the opinion and project it, it becomes a self-fulfilling prophecy.

    Davis’ track record is rather suggestive of the fact that her site, StreetSweeper, capitalizes on her past exposure of flawed companies while investigating on behalf of the Street.xxx – projecting herself as a not-for-profit journalist while actually running a reverse pump and dump operation for profit.

    What she doesn’t tell you is that her business partner in the web site and the scheme is a convicted short pump-and-dumper, Hunter Adams.

    Source: Read the complete text at Midas Letter

LOCM
1.93-0.05(-2.53%)Jul 11 4:00 PMEDT

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