so we think the value of our IP will be realized as we make progress and protecting our life under our patterns. We have a dozen patterns, three of which are in the emerging pay-per-call space, a multibillion ad revenue opportunity in mobile. We’re actively reviewing potential infringes of our pay-per-call intellectual property and expect to take action to preserve our IP raised in mobile later this year."
Source: Transcript of Conference Call (Read the complete text on Seeking Alpha)
My advice: Sell all your shares of extreme overvalued Yelp and buy for the amount shares or extreme undervalued competitor Local Corp.
It is a joke, that Yelp has the 50-fold market-cap and Tumblr the 27-fold price of Local Corp, but both less US-Monthly-Unique-Visitors (newest numbers from Siteanalytics)
.
Local Corp (market-cap of 40 million) development of Unique Visitors:
11/2012: 18,745,842 Monthly Unique Visitors
12/2012: 22,738,206 Monthly Unique Visitors
01/2013: 26,410,927 Monthly Unique Visitors
02/2013: 24,017,605 Monthly Unique Visitors
03/2013: 24,427,755 Monthly Unique Visitors
04/2013: 23,785,928 Monthly Unique Visitors
Compare with the development of Yelp's (market-cap of 2 billion) Unique Visitors:
11/2012: 19,358,705 Monthly Unique Visitors
12/2012: 21,017,483 Monthly Unique Visitors
01/2013: 22,293,301 Monthly Unique Visitors
02/2013: 21,063,155 Monthly Unique Visitors
03/2013: 23,364,095 Monthly Unique Visitors
04/2013: 22,252,993 Monthly Unique Visitors
Compare with the development of Tumblr’s (offer of Yahoo of 1.1 billion) Unique Visitors:
11/2012: 24,610,970 Monthly Unique Visitors
12/2012: 26,348,660 Monthly Unique Visitors
01/2013: 26,003,223 Monthly Unique Visitors
02/2013: 24,082,558 Monthly Unique Visitors
03/2013: 22,990,413 Monthly Unique Visitors
04/2013: 23,21,082 Monthly Unique Visitors
Yelp is only a marketing-bubble with not any IP if you compare with Local Corp
IP & Technology of Local Corp
• Proprietary platform and know-how
»Real time business, product and services data integration
»Large scale local/commercial content production and syndication
»Very large scale CPC ad-serving and distribution
»Web indexing and local search relevance
»Very large scale SEO, SEM campaign expertise
»Local display ad production and syndication
»Web hosting and local/commercial domain name acquisition
• 12 patents issued, 7 pending
»Key patents
–Local web indexing (for indexing local web sites across the web)
–Pay per call for local and commercial searches via a mobile device (multiple patents)
–Dynamic cascading menu search (for product search on tablets and smart phones)
–Bulk domain registration and content management (for very large scale SEO)
I extend my argumentation to Tripadvisor and Priceline:
Local Corp (market-cap of 40 million) development of Unique Visitors:
11/2012: 18,745,842 Monthly Unique Visitors
12/2012: 22,738,206 Monthly Unique Visitors
01/2013: 26,410,927 Monthly Unique Visitors
02/2013: 24,017,605 Monthly Unique Visitors
03/2013: 24,427,755 Monthly Unique Visitors
04/2013: 23,785,928 Monthly Unique Visitors
Compare with the development of Priceline’s Unique Visitors:
11/2012: 10,090,532 Monthly Unique Visitors
12/2012: 9,865,043 Monthly Unique Visitors
01/2013: 13,270,962 Monthly Unique Visitors
02/2013: 12,927,291 Monthly Unique Visitors
03/2013: 15,317,797 Monthly Unique Visitors
04/2013: 14,081,338 Monthly Unique Visitors
Compare with the development of Tripadvisor’s Unique Visitors:
11/2012: 14,134,949 Monthly Unique Visitors
12/2012: 13,825,652 Monthly Unique Visitors
01/2013: 17,486,397 Monthly Unique Visitors
02/2013: 17,073,553 Monthly Unique Visitors
03/2013: 19,728,219 Monthly Unique Visitors
04/2013: 18,340,755 Monthly Unique Visitors
Adjusted EBITDA of at least $5 million and an idiotic low market-cap of only 39 million is a P/E of only 8.
But you should hurry with your change.
Small Insider-Buy on the Market: COO Sawtell bought 2,800 shares for 1.773 - 1.7800
.
1. Name and Address of Reporting Person *
Sawtell Michael A
(Last) (First) (Middle)
7555 IRVINE CENTER DRIVE
(Street)
IRVINE CA 92618
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
LOCAL Corp [LOCM]
5. Relationship of Reporting Person(s) to
Issuer
(Check all applicable)
Director 10% Owner
X Officer (give
title below)
Other
(specify
below)
President and COO
3. Date of Earliest Transaction
(Month/Day/Year)
05/21/2012
4. If Amendment, Date of Original Filed
(Month/Day/Year)
6. Individual or Joint/Group Filing
(Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One
Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of
Security
(Instr. 3)
2. Transaction
Date
(Month/Day/Year)
2A. Deemed
Execution Date,
if any
(Month/Day/Year)
3.
Transaction
Code
(Instr. 8)
4. Securities
Acquired (A) or
Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of
Securities
Beneficially
Owned
Following
Reported
Transaction(s)
(Instr. 3 and
4)
6.
Ownership
Form:
Direct (D)
or Indirect
(I)
(Instr. 4)
7. Nature
of Indirect
Beneficial
Ownership
(Instr. 4)
Code V Amount
(A)
or
(D) Price
Common
Stock 05/21/2013 P 1,300 A $ 1.78 47,088 D
Common
Stock 05/21/2013 P 1,500 A $ 1.773 48,588 D
1. Name and Address of Reporting Person *
Sawtell Michael A
(Last) (First) (Middle)
7555 IRVINE CENTER DRIVE
(Street)
IRVINE CA 92618
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
LOCAL Corp [LOCM]
5. Relationship of Reporting Person(s) to
Issuer
(Check all applicable)
Director 10% Owner
X Officer (give
title below)
Other
(specify
below)
President and COO
3. Date of Earliest Transaction
(Month/Day/Year)
05/21/2012
4. If Amendment, Date of Original Filed
(Month/Day/Year)
6. Individual or Joint/Group Filing
(Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One
Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of
Security
(Instr. 3)
2. Transaction
Date
(Month/Day/Year)
2A. Deemed
Execution Date,
if any
(Month/Day/Year)
3.
Transaction
Code
(Instr. 8)
4. Securities
Acquired (A) or
Disposed of (D)
(Instr. 3, 4 and 5)
5. Amount of
Securities
Beneficially
Owned
Following
Reported
Transaction(s)
(Instr. 3 and
4)
6.
Ownership
Form:
Direct (D)
or Indirect
(I)
(Instr. 4)
7. Nature
of Indirect
Beneficial
Ownership
(Instr. 4)
Code V Amount
(A)
or
(D) Price
Common
Stock 05/21/2013 P 1,300 A $ 1.78 47,088 D
Common
Stock 05/21/2013 P 1,500 A $ 1.773 48,588 D
Institutionals beginning to go in:
New positions of 400,609 shares + Increased Positions of 1,185,575 shares = 1,586,184 shares
Decreased positions of 111,311 shares + Sold Out positions of 61,938 shares = 173,319 shares
If you now subtract the 173,319 shares from the 1,586,184 shares = a total increase of 1,412,865 shares
That is an increase of 1,412,865 from 1,003,615 in Q4/2012 to 2,416,480 shares in Q1/2013.
This in an increase of 141% from Q4/2012 to Q1/2013.
That is an increase of 1,412,865 from 1,003,615 in Q4/2012 to 2,416,480 shares in Q1/2013.
This in an increase of 141% from Q4/2012 to Q1/2013.
But I am sure, that a lot of this smal l naked shortselling-lemmings on the way to bankrupty.
Institutionals had more than doubled their ownership in the first quarter of 2013 from about 1.0 million to 2.4 million.
And I am sure, that the institutionals in the market today with buys too: From the criminals behind The Street Sweeper manipulated naked shortselling-lemmings selling to the Strong Hands.
New positions of 400,609 shares + Increased Positions of 1,185,575 shares = 1,586,184 shares
Decreased positions of 111,311 shares + Sold Out positions of 61,938 shares = 173,319 shares
If you now subtract the 173,319 shares from the 1,586,184 shares = a total increase of 1,412,865 shares
And I am sure, that the institutionals in the market today with buys too: Small from the criminals behind The Street Sweeper naked shortselling-lemmings selling to the Strong Hands.
Institutionals had more than double in the first quarter of 2013 from about 1.0 million to 2.4 million.
The most wellknown 36 of the more than 1,200 members of the Network
.
Arizona Daily Star
Boston Herald
Canton Rep
Chattanooga Times Free Press
Cumberland Times News
Daily Herald – Utah
Daily Princetonian
Daily Tarheel
East Valley Tribune Less
El Paso Times
Honolulu Star Advertiser
Journal Star
Knoxville News Sentinel
LaCrosse Tribune
Naples News
NC Times
Newsday
Norwich Bulletin
Observer-Reporter
Pittsburgh Post-Gazette
Santa Ynez Valley News
St. Louis Post-Dispatch
Star Banner
The Arizona Republic
The Commercial Appeal
The Dispatch
The Gazette
The Record Searchlight
The State Journal-Register
The Telegraph
Treasure Coast
Triangle411
Valley News
Ventura County Star
Vermont Today
Washington Post
Questions with Local Corporation by Kristina Knight (biz report)
Kristina: How is Fusion by Local different than other platforms that provide geo-targeted campaigns?
Lori: Agencies and advertisers should think strategically about which channels are best for them based on their campaign goals. Fusion by Local allows clients to target precise consumer mindshare in specific markets through trusted media properties. It also allows advertisers and brand marketers to optimize and customize campaigns in local markets based on specific vertical categories. Fusion provides clients with targeted local reach and awareness. While other offerings may help with more transactional-based goals, Fusion by Local is a good fit for national and regional brands that want to reach and engage with local consumers through premium media properties.
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