Dont get too hyped on terms SSP\DSP, use some common sense.
MMX was an exchange powered AppNexus which brought Advertisers and thier Sources together.
Now they want that to be powered by Nexage.
Why nobody knows, was the architectural changes required MM was not fulfilled by AppNexus.
They are going right after DoubleClick and RightMedia, but what they are saying is that they are independent and more objective.
Why do you think talent makes a difference?
Imagine you are altavista going against google would talent make a difference to altavista?
All managements have to work with the cards they have been dealt with.
MM acquisition of nexage is a KamaKazi mission, if this falters then this will fall right through $1.
They are giving away 27million of precious $$ and diluting 40%.
Maybe the CEO is foolish and maybe analysts who asked questions are foolish.
Did you listen to their conference call Einstein?
MMX was powered by Appnexus so they replaced it with Nexage.
This will trade between 1.5 and 2 for the next 3 years before they pay down their debt.
Look at the short interest basically zero.
Can you explain how a company with such great technology lose 20% of its revenues YOY?
Name one company who has lost revenues, Fuel\yumi\trmr all have double digit growth.
Also they guided to a similar 3rd quarter.
If they don't beat their 2013 4th quarter of 96million this is going to be further creamed.
The expenses are too high to keep running with 65million revenues.
SG&A itself is 42million so to break even at 40% GM is 105million.
Working Capital went from 122million to 108million, so liquidity was down by 14million.
What is your obsession with patents?
How much did velti patents go for.
For heavens sake Google built Android on no patents and is basically blocking very move with lawyers.
I knew about this already but still they are supposed to have 140 million revenues in the 4the quarter.
MM at this rate looks like it will continue to lose revenues, a massive layoffs like what happened to velti is being expected.
This from thier website
Traditional Networks & DSPs
Niche Ad Networks
Using exchanges to sell
Friend more than Foe
This stock is there only for the bond holders.
It needs to get down to 3.5 for Dividends which will take about 4years.
Either the company needs to refinance and get the senior bonds off their back or stock price will languish.
Short interest went up by 20% to 5.5million.
So why are shorts loading up here?
The sell off from May has not recovered.
My point if there is further sell off then bonds are expecting bk.
Did they pay 220m?
As of today they paid only 50million most of these guys hold the shares.
What is so funny is jumptap investors spent 120million to get 50m.
Is this a bottom or short sellers loading up.
I like the company and they are taking market share from entrenched ones like MM.
But very pricey stock compared to others.