Whenever a new Apple product is released, the crowds are normally huge with hundreds of people trying to pickup the latest device from the world’s largest consumer electronics company. Well, things were different this time around, as Apple launched its new iPad Air to lackluster crowds.
Only a month ago, the iPhone 5S and 5C were launched resulting in some versions of the devices being sold out within minutes. The situation could not have been more different for the iPad Air which seemed to attract very little attention from customers. Whether or not sales were as unimpressive online has yet to be seen, but the minimal crowds at retail stores were not a good sign.
Apple loyalists still lined up at stores around the world in order to get the device before anyone else but the average consumer seemed to skip over the iPad Air all together or at least ordered it online rather than having to go to a retail location.
Even after a few hours of selling the new iPads, most stores seemed to have them in stock for people stopping by later in the day. There were some exceptions to this as one analyst stated that stores in New York City and Hong Kong did run out of all available iPad Air units.
In locations where Apple fans were more abundant, the lines were still significantly less impressive than the ones seen in September for the iPhone.
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The launch of the iPad Air seems to be the complete opposite of the September release of Apple's iPhone 5s.
During that launch, Apple was tight on supplies of its new, high-end iPhone, and not long after the release, the gold version of the device was sold out online and at several store locations.
On the other hand, the iPad Air went on sale Friday morning and there appears to be an ample supply of the tablet.
The new Apple tablet features the most drastic redesign of the device in two years. The iPad Air features the same look introduced with the iPad mini and weighs in a just one pound, nearly half a pound lighter than its predecessor. The device has also slimmed down from 0.37 inches thick to 0.29 inches.
The iPad Air starts at $499 for a 16 GB model and can be purchased online or in stores. The most expensive model -- a 128 GB model that can connect to LTE cellular networks -- is available for $929.
All models are listed online as available to ship to customers by Nov. 4.
Users can also check the company's website and store app to see the device's availability in Apple Stores, where customers can pick up the device immediately.
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It looks like demands are very light. Apple has never offered discount on launch day.
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As it has been known to do for recent Apple product launches, Walmart announced last week that it would be offering a $20 discount on Apple’s new entry-level 16GB iPad Air starting as soon as the device launches tomorrow on November 1. Now, on launch day of the device in the US, we’ve confirmed that both Apple and Best Buy will be price matching the $479 deal in at least its retail stores. Staples has also decided to join in the day-one iPad Air discount and is currently listing the $479 price point on its website.