You need to get your terminalogy correct. You're not an investor, you're a trader. He don't give a #$%$ about short-term.
Compared to Facebook? Lol. Facebook will never have the competition Fit has and will always have. The barrier to entrance on these wearables is basically 0. That's just stupid.
What's the value Bart? You should know the product and it's value before investing. It's being hyped and being returned to stores at a high pace. It will fizzle with all the other wearables until they come out with something of value. I'm sure you be one holding the bag.
The potential for Fitbit and it's simply useless band is not huge. Any boys scout can make and release the same stupid thing. 0 value.