Whether you believe the story or the company, price is always truth. It's telling you now and has been that until the trend is up. The old saw that that a stocks price can remain irrational longer than one can remain solvent, will never ring truer than here if you're not a believer. I don't mean a believer in the company just in the price chart.
These momentum type stocks are the best for taking $ out of the market from people just like you. I began investing in 1993 and trading in 1998. After the tech bubble I wondered if there would ever be such great opportunity. Thanks to human nature and people like you, I've survived and thrived.