JCP is not going bankrupt. It has the fool's out of the way that thought it should be turned into an upscale store offering no discounts or sales. It is an icon of america. It will recover and with a long term hold it should double in 5-10 years. I can live with that.
and if your long.. well JC Penny's was badly miss managed and that team is gone. The stupidity of no sales and high end product lines? Easy enough to correct and it looks like they are getting back to the basics of what they do best. Sell clothes to the middle class. Easy double in 5 years.
I believe JCP gets back to basics of selling clothes to the middle class and they will be just fine. I like to touch and try on my clothes before i buy. Internet is no way to by clothing. The company was badly miss managed and miss directed. I believe they will get back on track and the economy will allow them to recover with zero interest rates and people starting to spend again. Long JCP price $15 within 5 years.