I agree with you. I don't personally own one, but plan on buying one soon. I've read up on the Fitbit and spoke to folks that use them or have family members using them. All like 'em.
What interests me is what future plans this company has for the digital health age. Are they going to work with health insurance companies to offer discounts on premiums for those looking to integrate their results with their insurance.
I like the CEO too. I think he's a bright guy. I think we'll get some positive comments for the future come earnings time.
Lastly, I think this company is a big time acquisition target. Especially by Apple and the likes.