Mc Donalds and others are trying to differentiate themselves. GoodTimes would make for a good side brand while keeping McDonalds what it is. There is a wave of change going through the fast food industry that started with Wendy's.
BLDP will pass 2 and never look back again. Most big players partner with Ballard because they are the best. Fuel cells will have a huge run up soon as everyone is embracing fuel cell technology as a viable and better solution.