The Hipcricket Partneship Allows MM to Offer its Customers a Phone # DB 2nd only to Facebook
Hippcricket currently has more than 45 million active mobile phone numbers collected from the many campaigns it has managed for its brand customers. This phone number data base is second only to Facebook in the mobile ad space. Hipcricket’s total mobile marketing service suite reminds us of the platform of products and services that Aquantive built so successfully for online marketers prior to being purchased by Microsoft for more than $6 billion.
Adaptive Media, a subsidiary of Mimvi, Inc today announced that Meghan O'Holleran has joined the company as Vice President of Mobile and Steve Rubin as Vice President of Monetization.
O'Holleran joins Adaptive Media from Mobclix, a Velti Company, where she served as Vice President for Client Services and oversaw millions of dollars in quarterly revenues from two distinct business lines, Mobclix and Velti Media Network. Prior to this, she developed the mobile, rich media and dynamic ad offerings at Traffic Marketplace, where she worked with Mimvi CEO and Adaptive Media Founder, Qayed Shareef.
MM BETTER BETTER BETTER buy HIPP. MM's biggest competition, Google, just proved it has a true weakness in mobile advertising and marketting and an OTC company HIPP was THE solution. Big companies like modellise have a lot of $ to throw at MM but they wont do it wrecklessly exposing themselve to infringment etc..
Google couldnt gurantee that patent infringement protection on its own. it needs HIPP and MM needs to puonce on that weekness and buy the ONE company that even big bad google recognized can guarantee providing mobile marketing services to big companies WHILE ALSO PROTECTING THEM FROM BEING SUBJECT TO PATENT INFRINGMENT. HIPP has the best mobile services capability AND the patenetded legal cover included. WIN WIN!!!