ASUS today sent out invites for an event next month which will serve as the launching platform for the ASUS ZenFone 2. The event will take place next month in New York City and will formally mark the arrival of the ZenFone 2 in the United States. ASUS first unveiled this smartphone at the International Consumer Electronics Show back in January this year.
The company has already revealed availability information of this handset for other markets across the globe, it did say that the device will make it to the U.S. at some point.
Next month ASUS will conduct an event to launch the ZenFone 2 in the country. It will be a bold move on the company’s part to bring its high-end device to the country, where many OEMs are already jostling for space in the burgeoning smartphone market.
It’s powered by a 64-bit 2.3GHz Intel processor with 4GB RAM. There’s a 13 megapixel camera with f/2.0 aperture on the back and a 5 megapixel shooter up front. The device has a 3,000mAh battery which ASUS says can charge from 0-60% in just under 40 minutes.
ASUS may unveil at its event next month if any of the major carriers in the country will be offering the ZenFone 2 to their customers. The event has been scheduled for May 18th.
There is a reason why Intel invested in Rockchip's parent Tsinghua - more importantly, there is a reason why Tsinghua took that investment. If Intel and Tsinghua were not aligned, the investment wouldn't have happened.
This IS the mass-market product for emerging economies. Mass-market products are where Intel and the OEMs are very good at. Intel still needs the LTE-integrated version of SoFIA to get into the mass market in US and Western Europe.
Of course, Intel is already in Western Europe with the Asus Zenfone 2 (discrete LTE + Apps processor). This product will get good adoption if they can keep the price $149-199 for the 2GB RAM version. But I suspect a $99-129 smartphone (SoFIA with integrated LTE) would be a killer mass-market product for US & Western Europe.