Don't get too distracted by the clever name, this is a marketing vehicle that Prana paid money to participate in.
Or maybe Kempler could speak at outlets that increase visibility to investors and perhaps hire some decent IR.
Remember the angry janitor stash? It is not odd that it occurs, but the intensity and length is. Could be any number of reasons, maybe some combined. I doubt it has a real impact on the overall share price. The investing community has no regard for what is on YMB. Finding good information or knowledgeable people is the exception.
Did someone think it was a level playing field? You know what helps level a playing field; innovation, great management, and awareness.