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Take-Two Interactive Software Inc. Message Board

invest4us2018 2 posts  |  Last Activity: Oct 15, 2014 6:13 PM Member since: Aug 23, 2003
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  • invest4us2018 invest4us2018 Oct 15, 2014 6:13 PM Flag

    Google has added 16 retailers to the list of stores from where clients can order as part of the new service. The new merchants include companies like 1-800-Flowers, Barnes & Noble, Nine West, PetSmart and Vitamin Shoppe.

    Sentiment: Strong Buy

  • invest4us2018 by invest4us2018 Oct 2, 2014 5:56 PM Flag

    The buzzword for retailers this year is beacons, as companies work to communicate with their shoppers via their mobile devices while they’re in stores.
    And soon they’ll most likely make their way into major shopping centers and malls.
    At least that’s what RetailMeNot believes, said Steven Pho, senior vice president of corporate development for the Austin-based technology company that provides consumers with coupons. Pho was a featured speaker at Texas A&M’s annual Retailing Summit hosted in Dallas.
    “2014 is all about beacons,” Pho said, adding that many retailers are still testing how the technology best fits its stores. “A lot of the best practices have not emerged yet.”
    Beacons are devices that communicate with smart devices based on proximity. This means that if a retailer has beacons set up in certain places, when consumers get near it, they could receive special offers or promotions related to what they are looking at.
    Pho cited recent studies that show 60 percent of consumers that are alerted by a beacon opt into the offers.
    RetailMeNot is working with two Simon and General Growth Property malls in San Antonio to test the technology. And technology companies, one of which is Motorola, said Pho, are jumping in the game to produce the hardware.
    Via beacons, the malls are learning how many people are going to the mall, how much time they’re spending in there and where they are spending their time.
    While beacons are one of the biggest trends in retail technology, they’re not the only thing shopping centers are focusing on.
    Retailers are trying to find better ways to personalize the shopping experience for customers via omnichannel methods, meaning leveraging the in-store, online and mobile experience to produce best results.
    RetailMeNot believes combining location information using GPS and geofences with a person’s shopping behavior could be the answer, said Pho.

    Sentiment: Strong Buy

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