A quick glance reveals they went public in 2007 when yearly revs were 13 million. These days 13 million is reached in a quarter.
The new COO has got to have years of fountain experience or he probably would not have been hired. The addition of the 4th facility shortly after he arrived could have been one of the first steps in the fountain development process. Placements are probably among the last steps. Just a guess, though.
Reed's is more than ready for the fountain challenge. Chris Reed is on a bigger stage and has a much bigger audience than just two quarters ago. The ginger brew spigot is also wider and under much more pressure. Plus there is new COO with a ton of experience and all the necessary connections within the industry to facilitate the process.
A reasonable expectation that Reed's margins will eventually increase should exist by now, esp. after what was said during the last cc.
This might be related to Applebee's announcement that they are removing sugary drinks from the kid's menu. Several major restaurant chains have already done so in a short time.
If you need solace, pull up the REED yahoo chart and add comparison over last 1 year with other natural food stocks WFM, TFM and UNFI and note REED is the best performer.