The Kurv is a controller for air guitar in two pieces. One piece is a plastic pod-shaped device that looks rather like a cicada, that you place in the palm of your hand, with a curving tendril wrapping over the back of your hand to hold it in place. The other piece is a plastic pick, shaped rather like a large, flat pebble or skipping stone, with which one “strums” the air.
The two pieces coordinate wirelessly with a smartphone app to produce guitar sounds through an external amplifier. The insides of the controllers contain sensor parts from InvenSense (INVN), and a microcontroller from Silicon Labs (SLAB), two names you see pop up frequently in IoT devices.
InvenSense Inc. (INVN), a leading provider of MEMS sensor platform solutions, announced Coursa Retail™, a shopper location analytics and retargeting service for brick and mortar retailers that enables the same degree of actionable shopper behavior insights in-store that retailers have today through their online channels. Coursa Retail integrates into the retailer’s mobile customer application and uses existing motion tracking sensors in shopper smartphones to deliver unique insights into individual and aggregated shopper behavior in stores by accurately recording and tracking the shopper’s path and dwell time at all points in a retail store.
With intense competition from online retailing, brick-and-mortar (offline) retail companies are looking for deeper customer insights to improve customer loyalty and to drive higher conversion rates similar to online models. Retailers can already retarget online customers based on their browsing history, but in-store consumer behavior and browsing history has always been a “black hole”, until now.
The Coursa Retail platform delivers unprecedented shopper insights such as missed conversions, checkout duration and queue measurement, purchase sequence, and traffic flow by department, end-cap, aisle and category. With precise shopper location information from Coursa, retailers can now retarget consumers based on their in-store browsing and shopping history that can drastically improve conversion rates and customer loyalty.
The key advantages of the Coursa Retail platform versus existing solutions on the market are that it operates in the background and does not require real-time engagement by the shopper, it does not require any expensive per-store infrastructure or site surveys, it works on shopper’s existing smartphones, and it does not require access to any in-store retailer data networks. Coursa Retail supports both iOS and Android smartphones.
“Coursa Retail is the first Software as a Service (SaaS) platform from InvenSense