I'm impressed with the number of "raising the bridges" efforts in place ........ who knew they also were efforting to lower the waters too ? This CEO is moving and shaking this tired old ship! Assuming they continue to close the losing stores, increase the productivity of useful assets, build off other franchise's successes et.al. this young pup organization will be cruising smartly very soon. Keep it up!
Agree - product mix is still dependent on the phones .... probably earn commodity margins on those. The new markets will likely produce better margins as they evolve and take the aggregate %'s north with them.
Wouldn't you assume they would take all of their projected expenses for closing a store into consideration (including penalties) and compare those costs against the losses they are experiencing by remaining open? Example - I'm sure they would gladly pay $100,000 now to close a property vs continuing to lose $75,000 per year by continuing to operate there. They lose some market share and purchasing power, but they are laying the ground work for better tomorrows ! JMHO !