They can use that amount of money to purchase several decent and well established IT companies. The cell phone, computer, tablet, etc are all transitory business. Sooner or later they will go down and being replaced by other players. Apple management just don't have strategic thinking.
That was a week ago. I went to their store in Columbus OH. There were more people working than necessary. I ordered my chicken in a bow. the rice was UNDER COOKED. The taste was not good as before. I think something is just wrong.