What you are both missing is it does not matter if you have the greatest technology or the worst technology. All that matters is can you market your product successfully. If so, you will win the game. It 's all about marketing.
Here I'm going to help you. The net income applicable to common shares figure is the bottom-line profit the company reported that belongs to its stockholders (owners). It is the amount of money the company reports to have made (net income, total profit, or reportable earnings ... it's all the same).