There needs to be PSA's (public service announcements) just like we have for smoking running on TV to help educate the public about obesity and the many serious health issues that arise from being grossly over weight or obese. There is a huge opportunity for someone to take the lead here. Unfortunately, it isn't a glamorous cause like putting a man on the moon, nor is it a competition against other countries. This is an individual struggle to understand the consequences and take action. Yes, the AMA declared it a disease . . . but now what? Does that mean that the ball is just thrown into someone else's court, and becomes a hot potato that no one wants to grab hold of? There needs to be a standard of care (SOC) established, but who does or is willing to do that? Being overweight is a huge struggle for people both mentally (depression and anxiety) and physically because it is so difficult and painful to start exercising on a continuing basis. Most people give up because they do not see any results and then lapse back into a lethargic state. The American public does not have Bob, Jillian, or Dolvet to train them day in and day out, but we have all seen the results that they can have from those Biggest Loser contestants in their health, mental state, and self-esteem. I personally believe that Belviq gives an obese person a 'nudge' in the right direction - it shows them results, even if minimal, without a huge commitment to a fad diet or physical training. Once that tiny glimmer of light happens, I think the other things can be worked into a person's schedule and they become much more open to trying them. I hope that Easai would start their TV campaign to make people aware that something does exit that can help. I talk about Belviq all the time at work and at other gatherings and the vast majority of people simply have no clue it is available or even exits. Doctors are 'slowly' getting up to speed and insurers are 'slowly' signing up. jmo
In today's world no one is accountable for their actions. Steal and continue stealing is the message.
Too bad our leaders fall so short these days. Image going to jail for 27 years for something you believed in so badly and are willing to die for.
I can think of several wall st. crooks who I would like to send away for a life time who only believed in screwing the American public.
In my opinion it will take 4 weeks of 2x or greater numbers to get them moving.
1 week - gets their attention- little slap in the face
2 weeks - might start their knees to quiver
3 weeks - start to wet their pants
4 weeks - head for the doors.
The companies effected are Teva (1), Novartis (2), Eli Lilly (1), and AstraZeneca (1) - and these companies all had to be aware of Arena, yet let Easai slip in behind them. Stroke of genius of a move on their part.
Obesity seems to be like a greased pig (no pun intended) in that no one knows how to get their hands around it and if they do . . . what to do with it. The AMA simply declares it a disease . . . OK?
I personally don't think doctors view it as a disease, but rather a condition a person has gotten themselves into - unfortunately. Now diabetes they understand, cardio and circulatory issues they understand, and all the other issues that spring from being obese they get. So who takes a stand here and says this is what you 'have' to do, i.e., ' This is the standard of care for obesity now.' ?Corporations are making a stand to shed the insurance liabilities of their 'fat employees' which is great - lose weight, stop smoking - or pay lots more for your healthcare. HUGE CONUNDRUM. jmo
Obviously the most powerful and influential over-weight female in the world is Oprah. I sent her a letter outlining the benefits and attributes of Belviq, but (A) who knows if it ever reached her, and (B) if she would even research the product and then of course take it?
Certainly not this week as we are coming off a holiday shortened week. The things that will make a difference is 200 more Easai reps visiting doctors, DTC print advertising, and hopefully a TV campaign to start shortly and more insurance companies coming onboard. Frankly, the vast majority of people, whether obese or slightly over weight, have never heard about Belviq to this point. I bring it up all the time when I have conversations with people at work or over dinner and no one knows or has heard about it. Most people have no idea the AMA even declared 'obesity' a disease, and certainly no one is dealing with it as a disease. I have been in marketing and advertising all my life and it takes a lot of muscle (money) to inform and change a habit. The old saying, "You can lead a horse to water, but you can't make them drink" applies to the obesity issue. Obviously harping on exercise and nutrition is not making a dent in the American public, as it seems we, as a nation, become fatter, lazier, and less motivated. From my standpoint, we need a female celebrity spokesperson who has loss 25 lbs. to step forward and be seen on a day time talk show - gawd only knows there are some 'candidates' out there who need to shed a few lbs. Easai should be giving this away to potential spokes people. Do you think Michael Jordan was effective selling Nike shoes??????
Mike - all true and a magical series of events pulled their asp out of the fire. A company HDVY (Health Discovery Corp.) basically gave their technology away to VRML for a pittance thinking they were going bankrupt and something was better than nothing at the time. VRML miraculously landed FDA approval on Ova1 and immediately signed an exclusive marketing agreement with the largest diagnostic distribution company in the world - Quest. VRML's CEO, Gale Page, then fudged the projected numbers to Wall St. who saw this as a rocket to the moon - thus the stock ran from .05¢ to $33, as they had an incredibly small float at the time. Since then the stock has plunged to under $2 and Gale was fired . . . or lets say resigned - LOL. Ova1 has never caught on or lived up to its expectations to date with Quest. I was a stockholder in HDVY at the time and most investors could not imagine the CEO of HDVY had not cut a better deal - everyone was furious.
Just imagine if WS had backed Belviq in the beginning and had a novel drug, multiple pharma partners, milestone payments, % of sales, sales force, no debt, and a marketing campaign. This stock would be sitting in the 30's. jmo
It is still amazing to me that these two products, and their companies, are never differentiated in these articles that surface week to week, which I believe confuses the public about each's attributes. If I were an underwater HF or HF long in Vivus, I would be orchestrating a similar tactic and attempting to keep both products lumped together under the word OBESITY and not expose my weaknesses. Right now, a person's doctor (who is Rx'ing) seems to be the 'only' deciding factor. From where I sit Qsymia has skated under the radar to this point being an inferior and riskier product.. The ball is firmly in Easai's court to educate, differentiate and expose the issues. jmo
This 3-5% increase per month is not enough to scare shorts to cover. There needs to be a tectonic shift one week to slap them in the face to pay attention. Then there needs to be continued blow out numbers for week 2 and Week 3. Week 2 would make their knees quiver, and Week 3's numbers would make them wet their pants. Week 4 . . . they head for the door.
However things are changing and the possibility for this to happen is approaching.
- Easai doubles sales force to inform more physicians
- DTC advertising is happening with print, and soon a TV campaign
- Insurance coverage is expanding
- partnership countries will begin selling Belviq
- documented evidence of Belviq's T2 diabetes attributes getting noticed
IMO these are all leading to a week when Belviq will be 2x their previous scripts. Then 2x that week, etc.
And the cherry on top will be when a 'female celebrity' shows up, on a day-time talk show, weighting
25 lbs. less and 4 dress sizes smaller - and the audience is on pins and needles to find out just how she did it.
Word will spread like wild-fire.
Tide is turning. jmo