I went to the ivaporx site to place an order and saw that they have a few new products! Looks like the XLT was redesigned, there are some new options for the XRT, and there's are Executive, Extreme, and XPS models available.
Some good news for the e-cig industry. The full article is under LO's ticker on MarketWatch. LO's earning report is on just about every site now.
"Tobacco companies have been challenged by declining demand for traditional cigarettes over recent years, especially as a weak economy pressures consumers' disposable income. Lorillard, based in Greensboro, N.C., has entered the e-cigarette market more aggressively than larger U.S. tobacco rivals Altria Group Inc. (MO) and Reynolds American Inc. (RAI), purchasing the Blu e-cigarettes company in 2012 for $135 million and making it into the industry leader.
Sales of e-cigarettes, which turn nicotine-laced liquid into vapor, are growing quickly as traditional cigarettes face more public-smoking bans and are viewed as more harmful due to combustion. The company's fourth-quarter electronic cigarette sales grew 38% to $54 million from a year earlier, while traditional cigarette sales rose 1.4% to $1.69 billion."
I couldn't find any details publicly available, only that it's "fraud or truth in lending". That would be something along the line of the plaintiff believing NJOY and Sottera might have misrepresented their financials or risks, which is company specific. If you have a link to the full text of the lawsuit, please post.
I switched to the VaporX XLT with the tank cartridge from the Smokeless Image vaporizer that I was previously using. The XLT is a much better vape than the Volt X2. I tried the soft tip disposable ecigs and didn't care for them too much, but like the hookah stix for flavor and longevity. I always carry a hookah stix with me that I can give to a smoker when they ask me what vaping is like. Don't know what the prices are in the stores, but there's a 30% discount code on all purchases that anyone can use when ordering online (google it). That brought the price inline with other company's products. The XLT and similar style is what I see the few other ex-smokers that switched to vaping using. But like someone else mentioned, the next few earnings releases will tell more about how others are accepting the products and the success of VPCO's marketing (like the new kiosks in the PR today).
I didn't see anything in the prospectus that justified the dip and was able to increase my position by 10% for a little under $6.90. I considered it a gift from someone taking profits from last year, but we'll see where we go from here.
Going through the news articles jogged my memory of looking at ecig companies last year. I disregarded it because they didn't have a product back then and there was a massive float of shares. It is good to see others doing research, though!
Never mind...something doesn't seem to be matching up with the company's description and other information regarding the company.
How would MCIG fit into an ecig portfolio? According to finance.google...
mCig, Inc., formerly LifeTech Industries Inc., is a development-stage company. The Company is developing a day spa business in the areas of Montrose, California, surrounded by La Crescenta, La Canada and Glendale. The Company’s day spa focuses on women and men who equally enjoy the amenities and services of a full service day spa. The product offerings include treatments (including skin, body, massages); general product/ retail sales; gift certificates/ vouchers, and membership. In October 2012, the Company acquired the global right (excluding Japan) to make, use, sell or otherwise distribute the Manufacturer's atmospheric water generator (AWG) products and technologies.