Hey shorty! This is a small part of SXCP, less than 4% of EBITDA! The stock is down 75% from its highs because of overall steel pricing and the future prospects of Mittal / US Steel. What you are talking about is not that important to the SXCP story. However, if you're having a good day being short the stock please pat yourself on the back and have a nice day.
It's possible, but it kind of screws up his other plans. If you have a higher stock price, you can use it as currency to take over the world, which is what he seems to want to do. You can use it to incentivize new employees, and they write articles in the newspaper about how his stock is up 100% and what a genius he must be.