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International Business Machines Corporation Message Board

jpmarketer 43 posts  |  Last Activity: Aug 30, 2015 11:43 PM Member since: Jan 16, 2008
  • Wowsa/Canaccord Updgrade

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    Cree's Problem as I See It

    by jpmarketer May 29, 2014 10:35 PM
    jpmarketer jpmarketer Jun 5, 2015 8:24 PM Flag

    Gotta admit, though -- I just bought a Cree soft white 60W that uses 11W, the one with the slatted front shaped exactly like an incandescent. This is one nice bulb. And now a year later, significant reduction of energy use in my home associated with lighting. Always liked the product, its presentation and how it works (the consumer stuff). But it's hard to achieve the growth rates that Street financing require - consistently, without some type of differentiation that really blows the doors off in terms of consumer value. And then a marketing campaign is needed that drives it home in a way that captures mass attention and creates longlasting trade and consumer bonds.

    In golf terms, I guess it needs to be an Eagle. Cree has so much cool stuff but it's become par. A year later, I don't feel any differently, including really liking the products. I was saying these things at 70.

  • Reply to

    Cree's Problem as I See It

    by jpmarketer May 29, 2014 10:35 PM
    jpmarketer jpmarketer Jun 5, 2015 8:16 PM Flag

    U talkin to me? maybe you misread my post from a year ago that you just drug up. It was prescient. the Category was commoditizing in front of my eyes and I was just holding up a mirror. Is there something wrong with you?

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