if they stop spending, the revenue will drop like a rock. that is their approach, grow without profit until they kill all competition. what is the price to cash flow?
the only way to revive BB is to sell itself to China company such as Levono - Levono can produce cheap HW with BB10 and grab the entire market of China and India. I see Levono is thinking about it. That is the only hope for BB to get to 18 bucks.
have to tell you that statistics is so wrong ... excluding 50% of west in-land area where farmers are pool ,,, east coast cities, people are 2X richer than american ... have you ever been Shanghai or Beijing? they light up their cigarettes with cash ;)
quality is a minor factor in the case of changing phone every 2 years. lenovo is apple of china ... go figure. they just need another year. but dont get me wrong, upper class will still buy apple but upper class is less than 10% (stretching a bit already). havent seen any foreign brand can outsell local brand in china, given china brand reaching the level of technology maturity. from china and know china ... ;)