there are currently enough supply to support 1 million subs right? What are they getting from this silent role out? 200 subs after 4 weeks? That is why GS downgrade. Gotta make it known to the public.
I can guarantee anyone the AFrezza will suffer the same faith as Exubera, if there is no advertisement. NO one has even heard of exubera in the medical community; that is how poorly known it was. YOu can't sell something that is known by the public.
those are SNY N. America public relation #s, call them and encourage advertisement. That's the sure way to get blockbuster status. YOu can't silently sell diabetic treatment among 50 other treatments through salesrep; you have to advertise and show the world how unique this product is. The ONLY way to get to $100/sh and above. NO other way; otherwise, this will die the same fatih as Exubera.
The conventional selling of drugs thrue drug reps only works for a CURE or the ONLY treatment option. Afrezza commands attention of the entire world diabetic population of 400 million; the only way to reach this mass media is through TV or internet advertisement. If you guys want to see blockbuster status of AFrezza, call SNY public relation and ask them to advertise. Bombard them with advertisement suggestions.
The banks and hedge funds that have been supporting mnkd are starting to give message to Mnkd management to advertise and do some PR. YOU simply can't sell drugs in the dark without anyone knowing about it. It doesn't matter how great the drug is. UNLESS it is a cure or the ONLY treatment option. I can't believe how stupid these managements are; they are the leaders in biotech and they can't see this.
that's the only way to reach blockbuster status; otherwise, this will take years. Al Mann will be dead by then (wishing no evil on the mann).
They upped their holding from 200k shares to 600k shares recently; they are #$%$ that no advertisement or PR was done on Afrezza. How can they sell a blockbuster when no one has heard of?
is it inhale as well? Does it have peak effect in 12 minutes? Then it is not in Afrezza class.
I have stated this many posts before that the way mnkd management behaved since FDA approval has been extremely strange, almost a concerted effort to keep silence and keep the share price down. SNY that just paid off $200 million in 6 months, just to get Afrezza launched sure is doing a really quiet "slow launch". When the market is astounding huge, they have to advertise. This is not the time to save few million$ on TV commercials that could get every diabetics excited and asking for Afrezza. But why no advertisements? Concerted efforts to beat down the price and shake out weak hands, probably for the last time before they advertise.
You can't sell a drug to 400 million diabetics when the docs, pharmacists, and patients haven't heard anything about it. Word of mouth will be slow as snails. Like Viagra, a great selling drug but if they hadn't advertised or became a household name and jokes; it would never have sold as well as it did.
Afrezza is unique to a selection of 50 different diabetic treatments; there needs to be advertisements to separate itself from the rest and become a blockbuster. Advertisement will make patients ask for Afrezza.
It is absolutely stupid to penny pinch when SNY already spent $200 million just to get the drug launched. They will advertise and Afrezza will be sold out the subsequent week, then SNY will announce buyout or/and expand manufacturing facilities.
This slow launch is probably planned to shake out share holders, SNY continues to buy shares, and institutions accumulate. Then bam! advertisements and buyout
Nobody spends $200 million upfront cash and penny pinch on a few Mill$, unless they don't want Afrezza to get too hot.
Al Mann should approach SNY and ask for advertisements; if SNY refuses, then mnkd should to their own ads.
Now, there may be a conflict of interest between the buyer (SNY) and the seller (mnkd). Spend a few millions on a TV commercials and Afrezza will be sold out the following week.
i wonder why they didn't take out $200-500 millions of loans, advertise, and launch themselves. Then look for a buyer.
would you want to dress up your super hot girlfriend in miniskirt without any undies, parading her infront of hungry guys before you got her pregnant?