If it is so great why are owners trying to dump freedom. SWHC and freedom are barely recovered from near death financials. Tactical , military, law enforcement are low margin and cyclical. And politically charged.
AR 15 is a commodity, made by anyone.
Also, manufacturing, casting and machining differences.
Ruger has done well with quality sporting weapons, over many years and cycles. CEO stated they can grow 30% organic. Why enter a segment others have lost money in.