They are shorting it going into the 'earnings'. Without any marketing hype, and no recent 'good' news, they will push this down. The Exec Team needs to get out there and tell the story and highlight the value & potential.
I would like to rate BUY, but the leadership is weak.
We are 12 days from earnings. This trend in PPS may indicate that large positions know much more than this posting group. AND, if they disappoint in the report or CC the shorts will take this to the toilet.
With earnings coming in Aug, why would they let this out now ? My concern is that they know the earnings report WILL NOT be as expected. This may take another big hit when the report comes out.
Keep some powder dry.