Are you kidding? In the slim chance that you are not making a joke the stock is worth exactly $3.05 less x-dividend. So why wouldn't the stock drop by that amount, all things being equal?
New buyers will not be entitled to that dividend but will start accruing the subsequent dividend. The stock will drop by the amount of that dividend when it trades post in 3 months. If a stock price did not recover from the x-dividend, dividend paying stocks would eventually fall to $0.
I think you were making a little joke when you made that post. I hope you were.
Another management decision to make themselves more money, based on the amount of assets they manage. A naive investor might ask, "but aren't they suppose to be looking out for our interests?" The answer, "Sometimes, but when they make a move that destroys 4% of value overnight, no.
Look where the cash is coming from to pay dividends and be afraid, very afraid.
Interesting factoid - shoppers are concerned in spite of the fact that no scientifically valid study has ever linked GM foods with any health issue. And in spite of the fact that virtually everything we eat is genetically modified.
I would think that these consumers would be much more concerned about the highly processed and basically unhealthy nature of "food" such as Goldfish would be of much greater concern.