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Urban Outfitters Inc. Message Board

ksriniva1973 1 post  |  Last Activity: Aug 30, 2014 7:10 PM Member since: Jan 6, 2010
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    BNP Paribas : "70% premium"

    by metalwarrior883 Aug 30, 2014 2:58 PM
    ksriniva1973 ksriniva1973 Aug 30, 2014 7:10 PM Flag

    I found it very interesting that the market shrugged off the Reuters story, which really didn't offer much other than the standard rebuttal to an M&A report. In my view, CRTO is highly differentiated versus the other public guys because of the transaction data that it has from partners and the well-developed algorithms to incorporate that data into buying display ads. The market has lumped CRTO with more commodity stories like FUEL and RUBI and that's a mistake. It appears (we'll found hopefully soon) that a strategic buyer with an informed view thinks differently.

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