They need someone who knows the Banana business because that is what Chiquita is. It is not a salad or snack business.Fernando was supposedly a marketing person and CQB thought that was what they needed 9 years ago. Big Mistake. Too bad it took them 9 long years to realize or own their mistake. Yes, when P&G made their mistake with Durk they rectified ASAP.....but then Durk got on the Board of CQB and brought in FA.
CQB....back to basics.....someone who knows Bananas is the only way to fix this ....FA let Kistinger go because he knew bananas......bring him back and several of the others who have many years experience in the industry.....then CQB stands chance.
The Board at CQB is a dummy...FA runs the show...they wouldn't oppose him because they would loose their cushy job with big time$$$ salary.
He decided to move not for the good of the company because as we all know relocations are very costly. Charlotte...more Spanish speaking individuals...are you kidding?....and why do they need more Spanish speaking individuals in their headquarters...again...just a sham...The A's are tired of living in Cincinnati and in the shadow of P&G....so why not move??!!!
The Australia information is old news...and most importantly the Australian government prohibits the import of bananas and therefore there is no benefit to be realized by industry players outside of Australia
FA was not Dirk's puppet...rather the opposite...FA could do whatever because Dirk let him and backed him. Everyone else on the Board are spineless jellyfish so they never opposed anything. Obviously..trouble in Paradise. And why blame it all on Sims...he is just FA's puppet...along with everyone else on the Management team.
AHH DUH!! It's FA..not just Mike Sims..remember FA put Mike in that spot after firing Jeff cause he thought he could have better control over Mike...It's FA..Undercover Boss that needs to be dumped ASAP!!!
It's flat because there is nothing going on...all the banana companies are having a bad year...some just more than others. A blow down is needed somewhere to shake things up a bit
And it won't come from the Board...Dirk is the strong arm of the Board and this is a comfy...no brainer position for him to pick up several thousand dollars a year for doing basically nothing.