In my small town of Palm Coast Fl. there is a Planet Fitness which has a
huge enrollment every January. Then reality sets in, along with the competition!
Lifetime Fitness, Weight Watchers, Nutrisysytems, along with the other private health spas.
Too much variety and the fall-off during the year!! Wait for a level!!
Earnings released this morning and at first glance, pretty bad. Due to research and development costs, but mainly because of increase in employment the shortfall was quite considerable. Now for the good news! They have over $220 million dollars in cash on the books. This will keep them afloat until they can receive FDA approval on their tests. Hopefully we wont get beat up too bad today?