That is because THRM in partnership with MFRM just launched the Atmos mattress (climate controlled just like hot and cold car seats). Each side of a mattress can be warmed up or cooled down independantly. Ultimately this could be in 2200 stores. Hey why not, in some cars it is a standard feature, but in most others it is still an option - to be able to cool or heat your seat.
Two great growth stocks serving very large markets!