This stock reminds me of the downfall of Radioshack. They had great dividends and kept rising them even though the stock tumbled and profits in the future were expected to weaken. + Radioshack never did anything to try and compete with online retailers and Best Buy which ate them alive. This is where I see WDC as the Best Buy who is taking risk and investing in the future of storage. There is still time to turn this stock around but management needs to move quickly because WDC is already eating up the market share in the future.