Are you an interior designer or consultant to the restaurant industry? I don't understand the repeated focus on decor. Is that how they are going to differentiate themselves or meaningfully improve store-level margins?
Yes but they said they still only had the two open locations- and missed expectations on core business. Clearly they can roll out quickly if they want- with their money -but for some reason they have taken it pretty slow.
If you think it can go to $50 then it is unwise to sell, even if you think it can drop back down. You'll be paying close to 45% of your gain back in ordinary income taxes so unless you think it drops that much you would be better off holding for your long term rise and get long term capital gains tax treatment.
I think everyone knows there will be competitors in the space as the barriers to entry are not too high. I think you keep trying to convince yourself you have made a good bet by publicly highlighting every piece of news on the margin that supports your claim. But I think you are ignoring the reasons to like RAVE, to your detriment.