Yes it is. 100%. This is something Steve jobs didn't want to do. He never wanted to have iPhones in the hands of kids. Only professionals. It was a premium product, hence a premium price. Currently iPhones are used by every joe blows all around the world. NOW THATS A COMMODITY. why is apple's PE 13 and GOOG 40x? Do some research. Lookup PEs by industries and see where GPRO falls and why they are capitalizing their content.
Yes you are right but you logic is flawed. People tend to pay premium prices when it's not a commodity like cell, laptop or a tablet. People have big discretionary income and are easily able to shell out few hundred bucks on GPRO for their kids or side hobby.
The way apple is trading right now, it looks like it's going to get clobbered at the end of the day. The stock is absolutely range bound. I really doubt that apple has bottomed yet @ $126. I think we will revisit $122 before we get any meaning jump or potential buyers.
Has anybody noticed that the next week's call premium dropped 15% in last hour? With the same apple price i see that calls fell 15% in an hour. I understand the time decay but it can't be that much in one hour. These options expire next week.