lol...calm down, guys...the guidance is good for long run, imo, given expected sales increases. a company can always cut costs, but cannot always increase sales. so, REVENUE IS KEY...keep this in mind, imo.
if so, watch as reduced sales expenses & higher sales create higher earnings in subsequent quarters. if you didn't know eps would be lower, but expectations for subsequent/consecutive quarters & yearend much better, you're not doing your homework, imo. those looking ONLY at the eps for THIS QTR will miss the boat, imo.
today's news is what investors have been waiting to hear - not only are they executing on prudent plans to improve the valuation of the company, but they are AHEAD OF SCHEDULE...and divvy is INTACT...i.e., low risk growth & income. A TERRIFIC COMBINATION for current economic trends in the U.S. and the world...imo, of course.
lol...you're right...sittin' on a fence, leaning left, leaning right...tryin' not ta fall...
but, at least a BUYER got an opportunity...better luck (& patience) next time...panic, imo...wow.
I'll hold your shares into earnings, then laugh all the way to the BANK?!!?!?!?
changing the "name" associated with a trend is VERY DIFFICULT...especially if the brand doesn't get stagnant due to revisions, updates and new iterations, imo. look at:
"Coke" replaced soda
"Frisbee" has still not been replaced (or displaced)
"iPod" (not iPhone...not the first) was replaced with iterations of itself, much like Fitbit is accomplishing
"Gatorade" dominated for years (still does?)
"Levi's" replaced denim jeans for years...
and, there are many more...the dominant brand is very difficult to replace/displace, imo...we'll see.
no doubt...both the head marketing guy & the digital marketing guy...FIT headed to higher highs?