When you decide to run the same amount of commercials as programming, you lose audience and can't recover. How about a 30 minute show....18 minutes of programming and 18 minutes of commercials. This is Viacom's math.
Over the past few months, they have done everything to kill the app. When you open it now, you lose whatever all where you left off. You have to now physically go back to look and so many will not do that. I feel bad for Advertisers. There messages won't be seen. My boys had switched from FB to Twitter but now hardly ever go on Twitter anymore. FB's attitude is we will do whatever we want and the people will follow anyway. Twitter now has that attitude but it won't work with them. Until they fix the app issues, Twitter will be a thing of the past. I wish them well.
Back in 2011 the BOD said that everything they are doing is to increase shareholder value. They were correct. But, the shareholder value is for the Shorts. They forgot to say that. Hey, can we sue them? LOL