FB continues to gain ad market share. Remember FB recently landed the NFL deal . That's a heavy weight that carries a lot of clout for other advertisers to follow to FB. A true testament of FB's success and continued growth. GL
"According to David Wehner, CFO of Facebook, "We are seeing great growth in daily active users, which is up 18%." He then goes onto say, "We are seeing growth in time spent across the network, up 10% per daily active users." The most important metric is the growth in usage per daily active user as it indicates that not only are more people spending time on Facebook, but that the length of session has increased by an average of 10%."
FB offering new services will keep user engagement longer and advertisers love FB already. Global advertising is a $700 Billion market.
Its about FB taking more market share away from GOOG and establishing itself as number one, the best , and the go to place of social media that does it all. Not only will FB take much of the advertising share from the transitioning of traditional TV commercials and print media to digital/mobile advertising but FB has been taking market share from GOOG. That's a whole lot of $BILLIONS just from these sources of revenue let alone monetizing instagram, whatsapp, and oculus. Target prices are already being raised. GL
"Facebook Inc (FB) News To Steal Ad Dollars From Google
March 24, 2015 By Paul Shea
"Facebook Inc (NASDAQ:FB) is getting into the news according to a piece printed in the New York Times this morning. The company is currently in negotiations to reprint content from some of the country’s most important news providers in a bid to keep its audience more engaged and, possibly more importantly, to take ad dollars directly from Google Inc"
80% growth in mobile ads! Digital advertising is a huge mulitbillion dollar market, a $700 Billion market globally. With traditional media such as TV and print transitioning over to Mobile, FB is the favorite expressed by advertisers so far and landing the deal with NFL an only lead to other players to follow to FB. GL
"Facebook, Google, Twitter Poised to Benefit as Mobile App Ads Spending Projected to Grow 80%
By Jennifer Van Grove Follow | 03/24/15 - 01:38 PM EDT
SAN DIEGO (TheStreet) -- The world's biggest social networks and search engines appear to have secured a new ally in their efforts to mint billions of dollars from people on smartphones: the application developer. "
That will be a huge benefit for FB besides revenue but securing their their growth as the "place" to go and and a place to be for social content, media content, and shopping. FB will be an advertising powerhouse within the $700 BILLION Global advertising market along with their own FB Messenger, instagram, and whatsapp. Lets not forget Oculus for their 3D initiatives. That's much more monetizing to come. GL
'the80s', That's a whole lot of $Billions for this fiscal year.
"The analyst also projected Facebook will see $16.9 billion in revenue through fiscal 2015, marking a 42.9 percent year-over-year increase.
Shares remain Market Outperform rated with a price target increased to $97"
Per IBD, FB a technical BUY. http://ibdn.uz/KyHDV
RSI positive, Stochastic positive, MacD positive, above all key moving averages, Bollinger Bands positive. Indicators NOT overbought...showing room to ascend. Volume even creeping up. Been uptrending all week. GL
Sets $105 price target.
Sets $105 price target. FB on course in reaping the benefits of traditional advertising media evolving over to digital. "Global advertising business is projected to approach $700 billion by 2015." Vault rankings. GL
"Facebook Inc (FB) is Becoming an Advertising Giant
valuewalk: date: March 03, 2015 08:13:56 PM
"Facebook Inc (NASDAQ:FB) is already the poster-child of social media, and it seems the site is becoming an advertising powerhouse as well."
"On March 2nd, analyst Victor Anthony of Axiom initiated coverage on Facebook with a Buy rating and a $105 price target. The analyst noted, “Facebook is the best way to play the secular shift of advertising dollars to mobile.” He continued that the overall site is in good condition, noting “User growth and engagement remains healthy, core monetization remains strong, and over the next 2 -3 years, we see multiple potential $1B revenue opportunities that should lead to upside to consensus estimates and fully offset the expense ramp in 2015.”
"Victor Anthony has rated Facebook 32 times since June 2012, earning a 90% overall success rate recommending the stock with a +52.1% average return per Facebook recommendation."
With all the chatter last year of FB users leaving for instagram which FB smartly owns anyways and FB is still the leading social media in the U.S.
" Instagram blows past Twitter
Investor's Business Daily 15 hrs ago
The number of U.S. users of Instagram climbed by nearly 60% in '14 to 64.2 mil vs. the year-earlier period, easily topping Twitter (TWTR), which ended the year with 48.4 mil U.S. users, or growth of 12.1%, said a report released Wed. by market tracker eMarketer. Instagram's parent company, Facebook (FB), ranked as the leading social media service in the U.S., with 152.4 mil users, up 3.4%. "