I started buying at $26 and now am in the green because I didn't stop buying as it dipped under $20. This is a stock to buy, buy, buy each quarter and is a 10-bagger when it's market value exceeds $10b a few years from now.
At some point, camera and subscription business will be separate from weapon business. This will shield the camera business from death lawsuits and enable it to show immense growth without the slow growth weapon business. Untapped value here is incredibly high post-split. Either current leadership will do it, or the next set of leaders/owners.